The price is for all 3 fossils.  In this bundle you'll get 3 different fossils:

1 x Orthoceras Egg
1 x Ammonite Pendant Necklace
1 x Fossils of the World Mini Collection 

The usual RRP of this bundle is £23.55!

Benefits

*  Great to re-sell
*  Keep for birthdays throughout the year
*  Add to your fossil collection