The price is for all 5 fossils.  In this bundle you'll get 5 different fossils:

1 x Oyster
1 x Orthoceras Semi Polished
1 x Shark Tooth Pendant Necklace
1 x Fossils of the World Mini Collection 
1 x Small Orthoceras

The usual RRP of this bundle is £41.05!

Benefits

*  Great to re-sell
*  Keep for birthdays throughout the year
*  Add to your fossil collection